Platforms I Call Friends
As the world of web technologies becomes broader and more complex, expectations of truly full-stack skillsets are becoming increasingly unrealistic. And that’s not just a 2018 observation; people have been talking about it for years.
That doesn’t have to be a bad thing—I’d argue that by focusing on using 10-20 tools really well (which still sounds like a crazy number, right?), we can be more effective than people trying to spread themselves in dozens of directions.
So here are the Digital Marketing platforms I play well in.
Analytics and Project Management/Planning
- Google Analytics
Content Management Systems
- Adobe Experience Manager (AEM)
Search Engine Optimization
- Google Search Console
- Moz Pro
- Screaming Frog SEO Spider
- Axure RP
- Photoshop, Illustrator
I’m always learning—here’s what I’m not quite fluent in yet.