Platforms I Call Friends

As the world of web technologies becomes broader and more complex, expectations of truly full-stack skillsets are becoming increasingly unrealistic. And that’s not just a 2018 observation; people have talking about it for years.

That doesn’t have to be a bad thing—I’d argue that by focusing on using 10-20 tools really well (which still sounds like a crazy number, right?), we can be more effective than people trying to spread themselves in dozens of directions.

So here are the Digital Marketing platforms I play well in.

Analytics and Project Management/Planning

  • Google Analytics
  • Jira
  • LucidChart

Content Management Systems

  • Adobe Experience Manager (AEM)
  • WordPress

Front-end Development

  • Bootstrap
  • CSS
  • HTML
  • jQuery

Search Engine Optimization

  • Ahrefs
  • Google Search Console
  • Moz Pro
  • Screaming Frog SEO Spider

UX/UI Design

  • Axure RP 
  • Photoshop, Illustrator

In Progress

I’m always learning—here’s what I’m not quite fluent in yet.

  • JavaScript
  • PHP
  • React.js
  • TensorFlow